Concept
Dr. Teal’s is a leading brand across multiple personal care categories in food, drug and mass channels including specialty bath, foot care and first aid. Their products have found popularity on social media with a younger audience, but their current packaging doesn’t reflect this. Dr. Teal's tried and true products needed a redesign that would attract Millennial and Gen Z consumers.
The original packaging spoke to a more traditional, mature audience. The goal for the redesign was to bring a liveliness, modernity, and youthfulness to the brand. Dr. Teal’s needed to go beyond proving it was effective and prove that it was worthy of being displayed in consumer’s bathrooms.
The resulting redesign feels light, airy, and calm.
Deliverables
Wordmark & Packaging
